See Happy
The Optical. Co was born to bring high quality eyewear and well crafted vision to the internet at the most affordable price. We're made up of a team of state-licensed optical experts that believe in the art of vision.
THE OPTICAL. CO
Our Story
Over 60% of prescription eyeglasses sold online are made incorrectly — we changed that.
Professional Integrity
We believe that the clarity of your vision is directly related to the quality and craftsmanship of your lenses and that everyone deserves great vision crafted in a quality frame of their liking.
Better Vision
No one deserves cheap vision — You deserve great vision at an affordable price. All our prescription lenses are designed and crafted by state-licensed opticians and optometrists.
Environmental Love
Through our Seeds For Sight program, we plant a tree for every pair of glasses purchased online or in-store.
Appreciation
Without vision, we would miss all the little details that life brings. That's why we craft your vision only with prescription lenses of the highest optical quality and standards.
Respect For The Craft
In their time, the local Optician was the master craftsman of vision. With the tools of the trade they provided the gift of vision throughout their community.
Over the years, we have seen the rise of mass production and the acceptance of poor quality standards resulting in the slow extinction of the craft.
The Optical. Co celebrates our ancestors, The Optician, by staying committed to the visual, social, and environmental good of the community.