Adam wearing crystal glasses purchased online from The Optical. Co

Our Story

Over 60% of prescription eyeglasses sold online are made incorrectly — we changed that.

See Happy

The Optical. Co was born to bring high quality eyewear and well crafted vision to the internet at the most affordable price. We're made up of a team of state-licensed optical experts that believe in the art of vision.

Local master optician custom making metal eyeglass frames

Respect For The Craft

In their time, the local Optician was the master craftsman of vision. With the tools of the trade they provided the gift of vision throughout their community.

Over the years, we have seen the rise of mass production and the acceptance of poor quality standards resulting in the slow extinction of the craft.

The Optical. Co celebrates our ancestors, The Optician, by staying committed to the visual, social, and environmental good of the community.